The truth is that fashion has been such an opaque industry for so long and is so complex that most women then, and even now, really struggle to understand how to make better choices.Īs an aside, your pieces are extraordinarily covetable. At the end of the day, for me, it's about creating an exceptional company that serves both women and the planet and shows that it's possible and scalable. We utilized best in class technology to bring all of that to life and offer true transparency and connection to the customer, as well as using new business models, like resale, to reinvent the way the overall system works. My personal mission is really to show what's possible and to create supply chains from the farm up that respect animal, environmental and human welfare. I thought, okay, if we can create a new intersection of price and quality and start to democratize luxury, then that would be something exciting for this group of women who are trying to live these very intentional lives. There was this idea however of fewer but better things, and many of the women I talked to knew they wanted heirloom quality clothes, but not necessarily at full luxury prices. But the truth is that fashion has been such an opaque industry for so long and is so complex that most women then, and even now, really struggle to understand how to make better choices. I started talking to other women about this issue and was really hoping that many other women would be on the same journey. Initially I didn't think I was going to radically change my career, but when I tried to actually start to use that knowledge in practice as both a consumer and as a woman who loves fashion, I found it borderline impossible and also really infuriating in terms of how companies communicated. I started going down the rabbit hole of how impactful the fashion industry is and I was just blown away by the magnitude, the complexity, and how far behind fashion is as an industry. Really it all started when I was on a sabbatical from my finance job and I thought I was going to be moving into sustainable finance. It's the only luxury, Certified B Corporation fashion company at this point, which I find just absolutely wild. Would you give us a little background in how you came to create Another Tomorrow? Is it really one of the only Certified B Corporation fashion companies? I literally emailed you immediately, and then it turned out you were in San Francisco the very next week. So many of your ideals and principles were so resonant with what we are doing at Vintner's Daughter. I had read about you in The New York Times and I thought, this extraordinarily thoughtful, conscious, stylish fashion company is what I have been looking for. But it was actually when you reached out to me right after our launch, which just melted my heart, I have to say, that I really dug deep and then ultimately came to see you in San Francisco. Well, I knew about Vintner's Daughter as this cult beauty brand that women would just whisper about among themselves. Before we dive in, I’d love to hear how you first discovered Vintner's Daughter. I’m very excited to have the chance to chat with you. I was so thrilled to have the chance to connect with Vanessa and I hope you enjoy our conversation as much as I did. Vanessa’s story and Another Tomorrow are a wonderful reminder that letting values lead the way will more often than not get us to the outcomes we truly want. The way they continue to introduce thoughtful and innovative solutions to help deal with some of the fashion industry’s biggest challenges-such as adding a resale component to help address an often wasteful cycle of consumption-is a true source of inspiration. Vanessa and Another Tomorrow share so many of the same values as Vintner’s Daughter. For her, this was a brand that offered chic, elevated wardrobe staples, produced sustainably from concept to creation, with a transparent supply chain that centered on human, animal and environmental welfare. Similar to myself, Vanessa took all the skills she’d acquired from a career in one industry-in her case finance-and applied them to a totally different one in order to bring into being something that she knew should, and could, exist, but that she was unable to find. I first heard about the fashion brand Another Tomorrow when The New York Times wrote a feature on them soon after they launched with the headline, “ A Brand as Ethically Minded as It Is Refined.” Shortly thereafter, I was lucky enough to cross paths (pre-quarantine) with the brand’s founder and CEO, Vanessa Barboni Hallik, and we hit it off immediately. The founder and CEO of the fashion brand Another Tomorrow is reimagining the industry ecosystem from the inside to prove a better way is not only possible, but scalable.
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